DailyDirt: Deconstructing Social Networking

from the urls-we-dig-up dept

Social networks are clearly a very fashionable field of study right now because they provide an unprecedented volume of records for human interactions that can be mined for trends and correlations... and marketing strategies. Figuring out how viral messages spread could teach us how to educate our peers or to notify people about emergencies or to advertise caffeinated beverages. Here are just a few studies on how people behave in online communities. If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.

Filed Under: advertising, marketing, online communities, psychology, research, social networks, twitter bots, viral
Companies: facebook, twitter

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  1. icon
    Michael Ho (profile), 6 Jul 2012 @ 12:36am

    Re: Re:

    Everyone knows Tom (of MySpace), right? So just make sure everyone befriends a few common people in a new social network... :P

    Diaspora seemed like a cool idea, but it suffers from exactly the "nobody I know is on it" problem. It's probably much easier to build a service that people use independently of a social network (eg. a photo-sharing service or MMORPG) and then turn it into a social network when it hits a tipping point of active users.

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