Compare And Contrast Google To Microsoft On The Privacy vs. Ads Question
from the which-one-is-more-trustworthy? dept
There are some interesting nuggets in the piece, which suggest that the real struggle over privacy issues and Google will come down the road after Sergey and Larry leave the company. As it stands, those two still appear to have pretty strong views on protecting users' privacy, correctly realizing that not doing so will actually do more long term harm to both consumers and Google itself. But, not everyone is good at recognizing the long term impact of profitable, but short-sighted, short term decisions.
If anything, the article does serve as a reasonable reminder that for most of us, Google really does have access to a tremendous amount of potentially sensitive material, and basically everyone has put their trust in the fact that the company won't abuse this access to data. To date, the company has actually been quite good about all of this, but there's certainly no guarantee that will always be the case. If anything, the increased scrutiny on Google should have the company looking to put in place a framework now to "forward protect" people's data, in case future Google execs change tactics. I think that could go a long way towards retaining people's trust.