From Magazines To Restaurants... Conde Nast Licensing Magazine Names For Restaurants

from the well-there's-an-idea dept

I'm not sure how well this will work, but it does seem like an interesting experiment for publications to expand their revenue streams. Magazine publishing giant Conde Nast is setting up an entirely new division to focus on licensing its magazine names for restaurants. There's the GQ Bar & Grill and the Vogue Cafe, for example. The focus right now is not on the US market, so these won't be appearing here, but in places like Hong Kong, Dubai and Moscow. Of course, the general idea isn't new. As the article notes, Playboy has famously licensed its brand all over the place. However, it is an interesting recognition that a publication's brand has additional value beyond the publication itself. So what do you think? Techdirt Cafe? Anyone want to license that?

Filed Under: gq, licensing, magazines, names, publications, vogue
Companies: conde nast


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. icon
    ChurchHatesTucker (profile), 6 Aug 2010 @ 12:13pm

    Re: Re: Somebody needs to license this:

    Exactly.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.