by Mike Masnick
Thu, Aug 5th 2010 9:55pm
I'm not sure how well this will work, but it does seem like an interesting experiment for publications to expand their revenue streams. Magazine publishing giant Conde Nast is setting up an entirely new division to focus on licensing its magazine names for restaurants. There's the GQ Bar & Grill and the Vogue Cafe, for example. The focus right now is not on the US market, so these won't be appearing here, but in places like Hong Kong, Dubai and Moscow. Of course, the general idea isn't new. As the article notes, Playboy has famously licensed its brand all over the place. However, it is an interesting recognition that a publication's brand has additional value beyond the publication itself. So what do you think? Techdirt Cafe? Anyone want to license that?
If you liked this post, you may also be interested in...
- The Getty Museum's Lessons Learned From Opening Up Content
- DOJ Makes Smart Decision On Music Licensing... Music Publishers Completely Lose Their Shit
- Getty Sued Again Over Abusing Copyright Law, Licensing Images It Has No Rights To
- Wired Releases A Story Early To Apple News Users; Wired Readers Not Happy
- Aaron Swartz's Last Project: Open Source System To Securely & Anonymously Submit Documents To The Press