From Magazines To Restaurants... Conde Nast Licensing Magazine Names For Restaurants

from the well-there's-an-idea dept

I'm not sure how well this will work, but it does seem like an interesting experiment for publications to expand their revenue streams. Magazine publishing giant Conde Nast is setting up an entirely new division to focus on licensing its magazine names for restaurants. There's the GQ Bar & Grill and the Vogue Cafe, for example. The focus right now is not on the US market, so these won't be appearing here, but in places like Hong Kong, Dubai and Moscow. Of course, the general idea isn't new. As the article notes, Playboy has famously licensed its brand all over the place. However, it is an interesting recognition that a publication's brand has additional value beyond the publication itself. So what do you think? Techdirt Cafe? Anyone want to license that?


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    icon
    Rose M. Welch (profile), Aug 5th, 2010 @ 9:58pm

    Nah, Internet cafes are on the down here in America.

     

    reply to this | link to this | view in thread ]

  2.  
    icon
    BearGriz72 (profile), Aug 5th, 2010 @ 10:05pm

    Techdirt Cafe?

    Techdirt Bistro Or Techdirt Tavern Maybe?

     

    reply to this | link to this | view in thread ]

  3.  
    icon
    Jon Renaut (profile), Aug 5th, 2010 @ 10:24pm

    license?

    That's an infinite good. I'll license it, but I'm not paying you for it.

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    tim, Aug 5th, 2010 @ 10:51pm

    how about

    The Techdirty Gentleman's Club. Strippers and tech. what could go wrong?

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Anonymous Coward, Aug 5th, 2010 @ 10:56pm

    Techdirty: An Elegant Club for Elegant Nerds

    Where business "models" dance and hand out free hamburgers!

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Anonymous Coward, Aug 5th, 2010 @ 10:57pm

    Re:

    I don't know which is funnier, that my comment took five minutes to write or that my name is also Tim. I also love terrible puns!

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    tim, Aug 5th, 2010 @ 11:14pm

    Re: Re:

    oh god, its like a wordier version of myself is reposting my ideas! hallelujah, as long as you are making me sound smarter, I have some programming I might get you to look over..

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    Chunky Vomit, Aug 6th, 2010 @ 2:26am

    Somebody needs to license this:

    CwF+RtB BBQ.

     

    reply to this | link to this | view in thread ]

  9.  
    icon
    Mike Masnick (profile), Aug 6th, 2010 @ 3:56am

    Re: Somebody needs to license this:

    CwF+RtB BBQ.

    You win.

     

    reply to this | link to this | view in thread ]

  10.  
    icon
    AG Wright (profile), Aug 6th, 2010 @ 4:08am

    Trouble

    I'm afraid that name would get me in trouble with the health department.

    AG

     

    reply to this | link to this | view in thread ]

  11.  
    icon
    Vidiot (profile), Aug 6th, 2010 @ 4:55am

    Re: Techdirt Cafe?

    If we're doing alliteration, how about Techdirt Taqueria?

     

    reply to this | link to this | view in thread ]

  12.  
    icon
    johnjac (profile), Aug 6th, 2010 @ 5:24am

    #TacoTuesday ?

    TechDirt TexMex with #tacotuesday 's

     

    reply to this | link to this | view in thread ]

  13.  
    icon
    Berenerd (profile), Aug 6th, 2010 @ 5:32am

    Techdirt manure supply...

    What? Come on now...I am only playin....

     

    reply to this | link to this | view in thread ]

  14.  
    identicon
    DS, Aug 6th, 2010 @ 5:39am

    Re: Re: Techdirt Cafe?

    Is that where I eat Tapas and Taquitos?

     

    reply to this | link to this | view in thread ]

  15.  
    identicon
    Anonymous Coward, Aug 6th, 2010 @ 5:39am

    Re: Somebody needs to license this:

    CwF+RtB BBQ?

    Wtf?

     

    reply to this | link to this | view in thread ]

  16.  
    icon
    trench0r (profile), Aug 6th, 2010 @ 7:42am

    Techdirt Cafe?

    I'd buy that for a dollar!

    can I host topless wait staff?
    what about free wifi?
    can I get some kind of formal paperwork for my dollar?
    how much of a vested interest would the folks at Floor64 have in such a business once it became a reality? would this be like a franchise that I have to keep up to corporate specifications? is this like an internet cafe or a starbucks style cafe?

     

    reply to this | link to this | view in thread ]

  17.  
    icon
    ChurchHatesTucker (profile), Aug 6th, 2010 @ 8:15am

    Re: how about

    "The Techdirty Gentleman's Club. Strippers and tech. what could go wrong?"

    There'd always be that one guy telling the strippers that they're doing it wrong.

     

    reply to this | link to this | view in thread ]

  18.  
    identicon
    sue, Aug 6th, 2010 @ 9:17am

    techdirt cafe

    HAHAHAHA. love that. this is actually quite smart. i always thought that tv shows could probably do the same thing. (the Flinstones BBQ Joint?" anyone)

    why only in other countries, i wonder? We have a restaurant called 'residuals' in los angeles, where you can bring in your residual check (no matter how small) and get a free drink. slightly different, but a fun concept.

    i'd like to start the iget2work bar where folks can bring in their unemployment check and get free appetizers!

    meanwhile, this is free and has laughs and info: http://igetwork.com

    great idea, conde nast!

     

    reply to this | link to this | view in thread ]

  19.  
    icon
    ChurchHatesTucker (profile), Aug 6th, 2010 @ 10:25am

    Re: Re: Somebody needs to license this:

    I smell T-Shirt!!!1

     

    reply to this | link to this | view in thread ]

  20.  
    identicon
    Anonymous Coward, Aug 6th, 2010 @ 11:54am

    I wouldn't go to any of those magazine restaurants if you paid me. I'm still ticked off at Conde Nast for making the Internet Archive take down its episodes of The Shadow radio show.

     

    reply to this | link to this | view in thread ]

  21.  
    icon
    ChurchHatesTucker (profile), Aug 6th, 2010 @ 12:13pm

    Re: Re: Somebody needs to license this:

    Exactly.

     

    reply to this | link to this | view in thread ]

  22.  
    icon
    Dementia (profile), Aug 6th, 2010 @ 4:46pm

    Re: Re: how about

    Especially if it was this crowd in attendance.

     

    reply to this | link to this | view in thread ]

  23.  
    identicon
    thornintheside, Aug 6th, 2010 @ 9:42pm

    How long until CEO is fired

    It will take a few years, but eventually this will fail and the people responsible at Conde Nasty will be fired. There will be talk of "getting back to basics" and "focus on core business"

     

    reply to this | link to this | view in thread ]

  24.  
    identicon
    Anonymous Coward, Aug 12th, 2010 @ 4:42am

    Techdirt Tavern, and sell all the geeky science beers, and have hot sexy wait staff, that wear glasses, to keep up the geeky ensemble

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This