Predictions

by Mike Masnick


Filed Under:
content, kids, paid content



Wishful Thinking: Hollywood Believes Next Generation Of Kids Will Pay For Content

from the don't-stop-believing dept

Well, it looks like Hollywood is going to keep betting against basic economics. A new report has come out suggesting that the latest generation of kids are perfectly happy to pay for digital content. The report suggests that it's just the slightly older generation -- "the Napster generation" -- that isn't interested in paying for content. Perhaps I'm missing something, but there appears to be no indication of how this conclusion was arrived at, other than some random research firm says so. There is no indication of an actual study or methodology -- though, if someone can actually figure it out, please let us know in the comments. Frankly, this sounds like wishful thinking. It's premised on the idea that the reason many people don't pay for content today is because they "don't know any better." But that's hogwash. People understand the legalities of it all. It's just that many don't buy into it. Furthermore, having the legacy players bet on this fiction that the next generation of kids will magically start paying for what their older siblings got for free means that these legacy players will hold back on making the major changes they need to make to their business models. This kind of report is the sort of thing that is written to make big company execs feel good about their unwillingness to adapt -- rather than give them any sort of useful advice.

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  1. icon
    Dan (profile), 5 Aug 2010 @ 8:56am

    To me it's all about overvalued product

    To me, it's all about the fact they all just want to much for their product. $20 dollars for a DVD? Too much. $15 if it's good. $3 or more for a streaming rental? Don't make me laugh. And it goes on and on. I don't think kids want it free, they just recognize value that isn't worth the price.

    There are some things that have given me a lot of content for my money. Interestingly enough, it's usually video games. Mass Effect, Fallout 3, Dragon Age......

    Media companies have overvalued their products tremendously. The only one that gets it close is Netflix @ $10/month

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