by Mike Masnick

Filed Under:
content, kids, paid content

Wishful Thinking: Hollywood Believes Next Generation Of Kids Will Pay For Content

from the don't-stop-believing dept

Well, it looks like Hollywood is going to keep betting against basic economics. A new report has come out suggesting that the latest generation of kids are perfectly happy to pay for digital content. The report suggests that it's just the slightly older generation -- "the Napster generation" -- that isn't interested in paying for content. Perhaps I'm missing something, but there appears to be no indication of how this conclusion was arrived at, other than some random research firm says so. There is no indication of an actual study or methodology -- though, if someone can actually figure it out, please let us know in the comments. Frankly, this sounds like wishful thinking. It's premised on the idea that the reason many people don't pay for content today is because they "don't know any better." But that's hogwash. People understand the legalities of it all. It's just that many don't buy into it. Furthermore, having the legacy players bet on this fiction that the next generation of kids will magically start paying for what their older siblings got for free means that these legacy players will hold back on making the major changes they need to make to their business models. This kind of report is the sort of thing that is written to make big company execs feel good about their unwillingness to adapt -- rather than give them any sort of useful advice.

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. icon
    Dark Helmet (profile), 5 Aug 2010 @ 8:03am


    "I will happily and merrily buy the paperback for 7$(or less) instead."

    That seems to be about the price lots of people are throwing around. Here's the problem for the independent author who wants to sell his/her books directly to the reader: most of the sites out there for authors won't even LET you sell it at that price point. I have a book on Lulu, for example, and I set the price of my paperback at $19.99, which I hate, but I did it because the minimum price they would have allowed was something like $17 and change and I'm OCD about getting at or near round numbers.

    That, of course, is where selling the added values comes in, something I'll be doing shortly. But for those that just want the book, it's really difficult for the author. Even cheapy book printers probably wouldn't allow you to sell a full length novel @ $7 and make a dime.

    Not that I'm complaining. Challenges are what make life fun....

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Show Now: Takedown
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.