The Force Is Strong In Public Ridicule: Lucas Backs Down From Threats Against Wicked Lasers

from the your-skills-are-now-complete dept

A month ago, we covered the news that Lucasfilm was threatening Wicked Lasers over one of their recent lasers. The problem wasn't anything the company had done specifically, but the fact that various blogs, in talking about the laser, had compared it to the infamous lightsaber from Star Wars. That didn't make much sense. It's not like if you make a fictional product that you get control over anything remotely like it in the real world. Lucasfilm was widely ridiculed for the C&D, and Wicked Lasers ended up auctioning off the C&D to raise funds for a legal fight. However, after seeing all the negative publicity, Lucasfilm backed down, amusingly pretending that Wicked Lasers had helped set the record straight:
"We are aware that, during this time you have made several statements to the media insisting that your product is not intended to resemble a lightsaber and is not marketed by your company as either a lightsaber or as having any connection with 'Star Wars' or Lucasfilm."
Yes, but it's also true that before the media storm Wicked Lasers still hadn't made any statements suggesting its laser resembled a lightsaber, and it was never marketed as being a lightsaber or having any connection to Star Wars or Lucasfilm. This is just Lucasfilm's attempt at gracefully admitting it made a mistake, while pretending something had "changed." Either way, chalk one up for public ridicule getting a company to back down on a questionable legal attack.

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  1. identicon
    BruceLD, 3 Aug 2010 @ 4:07pm


    Yes, but in the end it's Lucas Arts lawyers that probably created the massive hysteria within the company, the bosses were instantly in a huff and they had to go and protect their imaginary copyright.

    Naturally, the lawyers were probably the ones to initiate the whole thing seeing that they needed to make themselves look like they are useful, important and worth keeping around.

    In the end, Lucas Arts lawyers turned a very healthy profit and extracted it from Lucas Arts. Not a penny was extracted from the alleged copyright infringer.

    YAY for the Lucas Arts lawyers!

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