Get Ready For The Next Entertainment Industry 'Solution' To Content Distribution: Kinder, Gentler DRM

from the this-is-a-problem-that-doesn't-exist dept

Earlier this year, we wrote about how many in the entertainment industry were betting on DECE -- or Digital Entertainment Content Ecosystem. Basically, it's yet another type of DRM that is so kind as to give you back certain fair use rights, to let you play the same content on multiple devices. While Disney and Apple are holdouts (Disney has its own version called "Keychest" -- and Apple is, well, Apple), much of the rest of the entertainment and tech industries are lining up behind this solution, which is supposed to finally start hitting the market this fall, under the ridiculous new name: UltraViolet.

While I think it's great that the industry is finally realizing that locking content to a single device is something of a non-starter, I'm still trying to figure out what consumer problem this solves. Allowing content on multiples devices could already be done -- just without DRM. So this isn't adding any value to consumers. Just to the industry that, falsely, still thinks it needs some kind of DRM.
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Filed Under: dece, drm, fair use, ultraviolet

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  1. identicon
    Guillermo Llosa, 20 Jul 2010 @ 2:09pm

    There actually is a consumer problem that is solved here.

    Let me try to give an example.

    I go to Wal-Mart. I buy Generic Action Movie 3: The Revengence Day, on DVD. They add to my "UltraViolet" account the fact that I have that movie in my "collection". I take it home, I watch it. Its cool.

    The next day I go on a road trip with my buddies. I mention that the movie is cool, and later, at the hotel, I whip out my laptop. I sign into the "UltraViolet" "WebLocker", and begin streaming the movie down to the laptop to watch. This is the added value; if they are willing to basically format-shift and move the movie from device-to-device FOR me, that might be worth something. Of course, I could do it myself, but the effort spent on it represents money. Storing all of the ripped movies takes space. Copying the movies around from device to to device takes time. Automate this process for me, make it fast, make it convenient, and don't charge me too much extra for it? That sounds like something I might pay for.

    This assumes, of course, that the example I described above is at all how this is going to work.

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