Get Ready For The Next Entertainment Industry 'Solution' To Content Distribution: Kinder, Gentler DRM

from the this-is-a-problem-that-doesn't-exist dept

Earlier this year, we wrote about how many in the entertainment industry were betting on DECE -- or Digital Entertainment Content Ecosystem. Basically, it's yet another type of DRM that is so kind as to give you back certain fair use rights, to let you play the same content on multiple devices. While Disney and Apple are holdouts (Disney has its own version called "Keychest" -- and Apple is, well, Apple), much of the rest of the entertainment and tech industries are lining up behind this solution, which is supposed to finally start hitting the market this fall, under the ridiculous new name: UltraViolet.

While I think it's great that the industry is finally realizing that locking content to a single device is something of a non-starter, I'm still trying to figure out what consumer problem this solves. Allowing content on multiples devices could already be done -- just without DRM. So this isn't adding any value to consumers. Just to the industry that, falsely, still thinks it needs some kind of DRM.
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Filed Under: dece, drm, fair use, ultraviolet

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  1. icon
    Matt Polmanteer (profile), 21 Jul 2010 @ 7:57am

    Lessons Learned

    Good to see they have learned their lesson. They are going to waste millions to be in the exact some place we are now. If you can play the media it can be reverse engineered and cracked. The problem with DRM is it is taking away options that already exist. They need to come up with a subscription/ad service thats easy and efficient for streaming movies, while allowing you to actually buy the video for a reasonable price. If I'm paying a subscription I shouldn't have to watch the damn ads during the actual movie. No $10-15 for a digital copy is not reasonable. Also the downloads need to be DRM free and let you do what you wish with it for personal use. Will this prevent all piracy absolutely not but neither will their new DRM system. At least this way you can develop a revenue stream from people who like the convenience. I guess on the bright side they are making it easier for the pirates because now they only have to crack one thing.

    Also what happens when their "token (authentication)" server isn't up? What happens if I want to watch the movie at some place that doesn't have the internet? What happens when some one develops an easier more efficient system for watching and searching for content? What happens when I want a smaller video format so I can load more files on my media player? What happens if I want to some of the video for fair use to make a mash-up or spoof?

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