Get Ready For The Next Entertainment Industry 'Solution' To Content Distribution: Kinder, Gentler DRM

from the this-is-a-problem-that-doesn't-exist dept

Earlier this year, we wrote about how many in the entertainment industry were betting on DECE -- or Digital Entertainment Content Ecosystem. Basically, it's yet another type of DRM that is so kind as to give you back certain fair use rights, to let you play the same content on multiple devices. While Disney and Apple are holdouts (Disney has its own version called "Keychest" -- and Apple is, well, Apple), much of the rest of the entertainment and tech industries are lining up behind this solution, which is supposed to finally start hitting the market this fall, under the ridiculous new name: UltraViolet.

While I think it's great that the industry is finally realizing that locking content to a single device is something of a non-starter, I'm still trying to figure out what consumer problem this solves. Allowing content on multiples devices could already be done -- just without DRM. So this isn't adding any value to consumers. Just to the industry that, falsely, still thinks it needs some kind of DRM.
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Filed Under: dece, drm, fair use, ultraviolet

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  1. identicon
    beaten down consumer, 21 Jul 2010 @ 7:57am


    Mike, another spot commentary. What consumer problem does UltraViolet solve, indeed!

    I'm still mad at Apple. Starting some years ago, I purchased hundreds of iTunes files (in the old DRM'd format) back when I used a another email account and password for my mac ID and purchased many more after that with my current credentials. I later purchased the upgrade to unlock my iTunes purchases when that became available. They took my money for all of them. Unfortuantely, I cannot "authorize" the majority of my older itunes files, it says it authorizes them but it still stays in its wrapper and the authorization box will not accept any entry on my windows iTunes computer. I used the Apple migration tool to move my library to my main windows machine after I purchased the supposed unlock for every locked tune it found. The music that I paid for (2x) is now forever locked and i can only listen to it on my 2003 Titanium PowerBook but they still took my money. I must use a dedicated iPod to sync with this Mac to listen to this music. I want to retire this old Mac but I lose my music if I do. Nice job Apple. I now get my music elsewhere from other sources. DRM has driven me away from wanting to ever purchase DRM-wrapped music again. UltraViolet will amount to nothing more than an UltraPain. "Kindler, gentler DRM..." my ass. OK. rant over. Back to your regularly scheduled program.

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