Get Ready For The Next Entertainment Industry 'Solution' To Content Distribution: Kinder, Gentler DRM

from the this-is-a-problem-that-doesn't-exist dept

Earlier this year, we wrote about how many in the entertainment industry were betting on DECE -- or Digital Entertainment Content Ecosystem. Basically, it's yet another type of DRM that is so kind as to give you back certain fair use rights, to let you play the same content on multiple devices. While Disney and Apple are holdouts (Disney has its own version called "Keychest" -- and Apple is, well, Apple), much of the rest of the entertainment and tech industries are lining up behind this solution, which is supposed to finally start hitting the market this fall, under the ridiculous new name: UltraViolet.

While I think it's great that the industry is finally realizing that locking content to a single device is something of a non-starter, I'm still trying to figure out what consumer problem this solves. Allowing content on multiples devices could already be done -- just without DRM. So this isn't adding any value to consumers. Just to the industry that, falsely, still thinks it needs some kind of DRM.
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Filed Under: dece, drm, fair use, ultraviolet


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  1. identicon
    Anonymous Coward, 20 Jul 2010 @ 7:50pm

    Ultraviolet LoL

    Who wants to "BUY" something that is not theirs ever?
    Who wants to "BUY" something that will track them everywhere?
    Who wants to "BUY" something that will tell them what to do?
    Who wants to "BUY" something that will phone home for instructions and probably deliver statistics to others that you cannot trust?

    If you move can they charge you more for the privilege to watch what you paid for?

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