Get Ready For The Next Entertainment Industry 'Solution' To Content Distribution: Kinder, Gentler DRM

from the this-is-a-problem-that-doesn't-exist dept

Earlier this year, we wrote about how many in the entertainment industry were betting on DECE -- or Digital Entertainment Content Ecosystem. Basically, it's yet another type of DRM that is so kind as to give you back certain fair use rights, to let you play the same content on multiple devices. While Disney and Apple are holdouts (Disney has its own version called "Keychest" -- and Apple is, well, Apple), much of the rest of the entertainment and tech industries are lining up behind this solution, which is supposed to finally start hitting the market this fall, under the ridiculous new name: UltraViolet.

While I think it's great that the industry is finally realizing that locking content to a single device is something of a non-starter, I'm still trying to figure out what consumer problem this solves. Allowing content on multiples devices could already be done -- just without DRM. So this isn't adding any value to consumers. Just to the industry that, falsely, still thinks it needs some kind of DRM.
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Filed Under: dece, drm, fair use, ultraviolet


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  1. identicon
    Anonymous Coward, 20 Jul 2010 @ 3:13pm

    Dystopian musings

    How this could go wrong:

    *An ultraviolet account could require in-depth personal information. They track all devices that you use to connect to the service. Your personal information and IP addresses are shared freely with consortium members (including the RIAA). If your wife and kids all access movies on your account from different addresses, you are accused of piracy.

    * It either will not work on a standard PC, or if it does it will only work with software that allows the ultraviolet consortium a back-door (complete with a EULA to make it legal) to allow them to audit your hard drive contents (like what the old INDUCE act proposed).

    * Any attempts to access your account from a non-approved device will result in a visit from the FBI.

    * You must subscribe to an approved, cooperative ISP to be allowed access to the ultraviolet servers.

    * Region encoding will still be enforced. Your British DVD will not be accessible in the United States.

    * These extra fair use rights can not be transferred, sold, lent, or inherited. You must retain ownership of all dvds, cds, etc. By signing up for the ultraviolet system, you waive all 4th amendment rights and grant the consortium full rights to audit your licenses to ensure that you have not sold any.

    * Oh, and there will be a $25/month fee to be able to enjoy this service. Don't worry, it'll be tacked on to your ISP bill. You'll forget the fee is even there.

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