Are Geographic Restrictions On Content Obsolete?
from the seems-like-it dept
Geist is careful to point out that the business model of geographic licensing of content is old but not necessarily obsolete. I'm going to ask the next obvious question: aren't they obsolete? The only reason that geographic restrictions used to make sense was because you needed to do deals with local gatekeepers to make that content available and to promote it. But when you're dealing with content on the internet, that's no longer true. The borderless nature of the internet takes down those barriers. Businesses should be rejoicing that the old baggage and blockades and gatekeepers -- and all associated expenses -- are no longer necessary. They can now distribute their content worldwide with no additional hassle. That should be celebrated. But, of course, since business models were structured under those old systems where gatekeepers mattered, the content providers are addicted to that structure, and the revenue promises that come with it. However, it seems like only a matter of time until businesses start to recognize the sheer inefficiency of doing things that way, and stop wasting so much time with geographic restrictions on a platform where such restrictions make no sense.