Louis Vuitton Strikes Again: Shuts Down Art Exhibit That Commented On LV Trademarks
from the parody? dept
I was reminded of both of these cases recently when I was catching up on recent episodes of the TV show Mythbusters. In one episode, the myth being tested is whether or not you can build a cannon out of leather. In the final attempt, Mythbuster Kari Byron decides to "decorate" the cannon, and does so with symbols that, again, mimic the LV design, turning it into a "designer cannon." Unfortunately, it looks like Discovery doesn't let you embed clips (why, Discovery, why?), but here's a quick screen shot that I took:
ChurchHatesTucker points us to the news that LVMH has shut down an art exhibit in Japan that involved sculptures of nine locusts, that were each made from counterfeit Louis Vuitton bags:
a play on the words batta ("locust") and battamon (slang for "knockoff"). According to the artist, the works are meant to raise questions about the relationship between authenticity and imitation in a consumer-driven society.It seems like that's a perfectly good subject for commentary through art, and it seems ridiculous that LVMH is stifling the artist's work. Nothing in this exhibit is going to make anyone think that it was endorsed by LVMH. It certainly isn't doing anything to create consumer confusion. The artist is pissed off, but the museum said it didn't want to deal with a legal fight, so this artist's work gets taken down as yet another company abuses trademark law. Watch out, Mythbusters, you may be next...