Movie Industry

by Mike Masnick


Filed Under:
delays, dvds, rentals

Companies:
paramount, redbox, viacom



Paramount Says 28 Day Delay On Redbox Makes No Sense; Doesn't Cannibalize DVD Sales

from the good-for-them dept

While some of the Big 6 studios have been incredibly anti-Redbox, Viacom's Paramount has always been the most reasonable towards the DVD-rental kiosk provider. So it really comes as little surprise that Paramount has announced that, after testing delayed movie releases through Redbox it sees absolutely no reason to keep delaying such releases and instead will offer new release movies on Redbox at the same time the DVD goes on sale:
"There were two conclusions we came to," said Dennis Maguire, president of Paramount Home Entertainment. "There hasn't been a cannibalization of DVD sales from Redbox, and Redbox was allowing us to expand our business and ultimately make more money" than if the studio held back its DVDs to Redbox for a period of time.
Of course, this is exactly what many people said when studios like Warner Bros., Universal and Fox demanded the 28 day release, but it's nice to at least see Paramount actually looking at the data and realizing that Redbox isn't the evil destroyer of Hollywood that some of its competitors have made it out to be.

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  1. identicon
    ltlw0lf, 16 Jun 2010 @ 5:31pm

    Re: Re: You want to know what would be hilarious?

    I cancelled my Blockbuster account yesterday. I am tired of paying more for a service that cannot provide the level of service its competitors are providing for less cost. I kept getting broken DVDs, or the wrong DVDs in the mail, and suspected that there is no money any more to actually perform quality of service checks on the merchandise. They obviously fired everyone except for the least paid individuals, and now they are so overworked that they cannot keep up. Sad really.

    RedBox and Netflix are cheaper and a better deal.

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