Paramount Says 28 Day Delay On Redbox Makes No Sense; Doesn't Cannibalize DVD Sales

from the good-for-them dept

While some of the Big 6 studios have been incredibly anti-Redbox, Viacom's Paramount has always been the most reasonable towards the DVD-rental kiosk provider. So it really comes as little surprise that Paramount has announced that, after testing delayed movie releases through Redbox it sees absolutely no reason to keep delaying such releases and instead will offer new release movies on Redbox at the same time the DVD goes on sale:
"There were two conclusions we came to," said Dennis Maguire, president of Paramount Home Entertainment. "There hasn't been a cannibalization of DVD sales from Redbox, and Redbox was allowing us to expand our business and ultimately make more money" than if the studio held back its DVDs to Redbox for a period of time.
Of course, this is exactly what many people said when studios like Warner Bros., Universal and Fox demanded the 28 day release, but it's nice to at least see Paramount actually looking at the data and realizing that Redbox isn't the evil destroyer of Hollywood that some of its competitors have made it out to be.

Filed Under: delays, dvds, rentals
Companies: paramount, redbox, viacom


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  1. icon
    mkam (profile), 16 Jun 2010 @ 11:23am

    Re: Double standard?

    The blockbuster ones have been showing up around my area too. I haven't been able to confirm but I would expect they are available to supply the movies that Redbox is not allowed. I guess Redbox signed an agreement so it is not a legal issue with the studios controlling the downstream market but it does seem sketchy.

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