Paramount Says 28 Day Delay On Redbox Makes No Sense; Doesn't Cannibalize DVD Sales

from the good-for-them dept

While some of the Big 6 studios have been incredibly anti-Redbox, Viacom's Paramount has always been the most reasonable towards the DVD-rental kiosk provider. So it really comes as little surprise that Paramount has announced that, after testing delayed movie releases through Redbox it sees absolutely no reason to keep delaying such releases and instead will offer new release movies on Redbox at the same time the DVD goes on sale:
"There were two conclusions we came to," said Dennis Maguire, president of Paramount Home Entertainment. "There hasn't been a cannibalization of DVD sales from Redbox, and Redbox was allowing us to expand our business and ultimately make more money" than if the studio held back its DVDs to Redbox for a period of time.
Of course, this is exactly what many people said when studios like Warner Bros., Universal and Fox demanded the 28 day release, but it's nice to at least see Paramount actually looking at the data and realizing that Redbox isn't the evil destroyer of Hollywood that some of its competitors have made it out to be.

Filed Under: delays, dvds, rentals
Companies: paramount, redbox, viacom


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. icon
    DocMenach (profile), 16 Jun 2010 @ 9:03am

    Double standard?

    So I was at a local grocery store yesterday, and I noticed a $1 DVD rental kiosk. At first I thought it was a Redbox kiosk, but the colors weren't right. I took a closer look, and it was actually a Blockbuster Video rental Kiosk renting DVDs for $1, just like Redbox.

    Of course, I think the 28 day delay that the studios have on Redbox is ridiculous, but if they are imposing the delay on Redbox, shouldn't they also be imposing the delay on Blockbuster now too?

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: Techdirt Logo Gear
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.