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  Watchit (profile), May 17th, 2012 @ 5:17pm

  
  

  Well, an ad, is an ad, is an ad. And everyone knows it's always about location, location, location. If a facebook ad doesn't work for a company, then either they're doing something wrong or facebook ads are just not for them. Personally I ignore Facebook ads out of hand, because they annoy me most the time.

   

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  ken (profile), May 17th, 2012 @ 5:53pm

  
  

  Problem is the metric used to measure ads effectiveness

  The problem with Internet ads is not the ads but the metric advertisers use to determine the success of an ad. Most ads track the number of people that click on their ads however this is not the way ads are effective. No other ad format is the viewer expected to make some overt act by clicking on an ad. Do TV or newspapers or magazines expect their potential customer to do some overt act like clicking on a link? No, the same goes for Internet advertising. The power of an ad is the exposure to the name of the company in the ad. Most people buy from brands they are familiar with and ads are what provide this familiarity. Judging an ads effectiveness by counting clicks is counter productive because few people do it and even fewer people who do it actually end up buying.

   

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  Michael Ho (profile), May 17th, 2012 @ 6:01pm

  
  

  Re: Problem is the metric used to measure ads effectiveness

  This old quote from John Wanamaker seems to still be true:
  http://en.wikipedia.org/wiki/John_Wanamaker
  
  "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

   

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  ken (profile), May 17th, 2012 @ 7:27pm

  
  

  Re: Re: Problem is the metric used to measure ads effectiveness

  They way advertisers determine the effectiveness of ads is like determining your readership by the number of comments.

   

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  ken (profile), May 17th, 2012 @ 7:29pm

  
  

  Re: Re: Re: Problem is the metric used to measure ads effectiveness

  Micheal Ho
  
  So far I am the only person who has read this post. :-)

   

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  Mike Masnick (profile), May 18th, 2012 @ 12:40am

  
  

  Re: Re: Problem is the metric used to measure ads effectiveness

  "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
  
  The half spent on Facebook, obviously. Duh. ;)

   

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