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from the urls-we-dig-up dept

There's a big IPO coming up that should create a few more Silicon Valley billionaires. Back when Google went public, there were lots of folks joking about how business models were all going to be based on advertising. Just add ads, and your last step would most definitely be "profit." That joke got old, but it doesn't look like business models based on ads have. (At least, not for Facebook.. or Twitter.. or Foursquare...) By the way, StumbleUpon can recommend some good Techdirt articles, too.

Filed Under: ads, advertising, branding, ipo, roi, social network
Companies: facebook, gm

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  1. icon
    Michael Ho (profile), 17 May 2012 @ 6:01pm

    Re: Problem is the metric used to measure ads effectiveness

    This old quote from John Wanamaker seems to still be true:

    "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

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