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DailyDirt: A Logo With Any Other Name..?

from the urls-we-dig-up dept

Some companies spend a lot of effort tweaking their logo and making sure their brand image stays shiny and new. But how much does it really matter? There are some truly iconic corporate logos, but it's really the businesses behind the logos that create the image of the company. Not the other way around. Or maybe a nice reliable-looking logo really does inspire a company and its employees to bleed purple or something.... By the way, StumbleUpon can recommend some good Techdirt articles, too.

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  1. identicon
    Anonymous Coward, 10 May 2012 @ 2:23am

    There are tons of "fun projects" to mix up logos....

    Logo designers have been mixing up logos for years... and selling tshirts for them (until trademark cops get to them)

    wrongbrand.com -- seems to have died out, but you used to be able to buy shirts from these guys.

    reply to this | link to this | view in thread ]

  2. icon
    Overcast (profile), 10 May 2012 @ 3:24pm

    If Coca-Cola had Pepsi's logo and the other way around - would it compel you to drink the other cola?

    Doubt it. Seriously. At least in 98% of cases, anyway.

    reply to this | link to this | view in thread ]

  3. icon
    Michael Ho (profile), 10 May 2012 @ 4:38pm

    Re: Pepsi

    Agreed.. but some folks really don't like the new Pepsi logo:
    http://branddunk.com/2008/10/31/can-pepsi-afford-to-spend-1-billion-on-a-butt-crack/
    And it's kinda interesting that Pepsi's logo in the 1950s looks sorta like Coca-Cola's logo...

    reply to this | link to this | view in thread ]


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