HideOnly 1 day left to get your copy of the CIA's declassified training game by backing CIA: Collect It All on Kickstarter »
HideOnly 1 day left to get your copy of the CIA's declassified training game by backing CIA: Collect It All on Kickstarter »

Blizzard Says DRM Is A Losing Battle, Better To Focus On Positive Value

from the focus-on-your-fans,-not-your-enemies dept

A bunch of folks have sent over variations on the story that video gaming company Blizzard has said that DRM is a losing battle. While that part is catchy, even more impressive is the overall reasoning, which is that it just makes a lot more sense to focus on adding value for the people who do want to pay, rather than worrying about the folks who don't want to pay:
"The best approach from our perspective is to make sure that you've got a full-featured platform that people want to play on, where their friends are, where the community is," he added.

"That's a battle that we have a chance in. If you start talking about DRM and different technologies to try to manage it, it's really a losing battle for us, because the community is always so much larger, and the number of people out there that want to try to counteract that technology, whether it's because they want to pirate the game or just because it's a curiosity for them, is much larger than our development teams.

"We need our development teams focused on content and cool features, not anti-piracy technology."
Now this is definitely good news. We're hearing more and more stories where content creators are realizing that wasting so much effort on stopping people who would never buy in the first place is a waste of time. It's much more productive (and useful) to focus on giving people better reasons to buy. And, Blizzard has been known to experiment creatively with that in the past as well. For example, we recently wrote about the virtual goods it was selling in the game, as well as selling some physical goods as well.

That said, Blizzard also does have a history of less inspiring behavior. The company is still fighting a questionable lawsuit over whether or not the creator of a bot is guilty of copyright infringement. It's also been very aggressive in sending out cease-and-desist letters to fan sites. And, worst of all, the company had announced that it would remove LAN support from StarCraft II in an effort to fight "piracy."

So, while it's good to hear these words suggesting a focus on adding more value, rather than fighting at the technology level, the company does have some legacy issues to overcome as well.

Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 28 May 2010 @ 1:45pm

    Re:

    False dilemma alert!

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Use markdown for basic formatting. HTML is no longer supported.
  Save me a cookie
Follow Techdirt
Techdirt Gear
Shop Now: Copying Is Not Theft
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.