University Sues GM For Using Einstein In An Ad Without Paying Up

from the theory-of-relative-insanity dept

Steve R. was the first of a bunch of you to send in the news that Hebrew University is suing GM for using Albert Einstein's likeness in an ad. A separate article notes that Einstein "is among the world's top-earning dead people" because so many people have to pay to license his image. Apparently Einstein, when he died, left his papers to the university, who is now cashing in. Nice to know that celebrating genius has a price, huh? Copyright is supposed to be about furthering the advancement of science, and here it's being used to profit off the memory of a great scientist. Update: There's a good discussion in the comments on the details of this, as it was not at all clear who owned what rights and what was being sued over in the original news articles. But folks have turned up the details, which involve publicity rights -- a still emerging area of intellectual property law that differs greatly from state to state.

Filed Under: copyright, einstein, publicity rights
Companies: hebrew university

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  1. identicon
    Anonymous Coward, 27 May 2010 @ 5:31pm

    Re: Re: Re: Copyright?

    TAM, we know it's you. Even though you no longer call Mike Mikee or use the pseudonym of TAM (The Anti-Mike), it's you, brother.

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