How Not To Win Fans: Game Maker Sues Fan Site

from the drop-the-warhammer dept

samkash was the first of a few of you to send in the news that Games Workshop, makers of (among other things) the tabletop Warhammer games, has apparently decided to sue the operator of a Warhammer fansite. The website is WarhammerAlliance.com, and is run by a company called Curse. Now, some will quickly say that the trademark owner needs to enforce its trademarks or risk losing them, but it's not quite that simple. First, that's only in the case where the use really is infringing. A fan site that is clearly not associated with the company is unlikely to confuse consumers and hardly a dilution issue, since it would likely increase the value of the Warhammer brand. Second, even if it really was a trademark issue, the company could respond by granting the fansite a free license just to encourage the community. It takes a pretty shortsighted view to instead sue the operators of a fan site.
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Filed Under: fan site, fans, warhammer
Companies: curse, games workshop


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  1. identicon
    Mike, 10 May 2010 @ 11:02am

    They have long since sold their soul.

    They have long since sold there soul.

    I was young, I was 14 or so, they had released their new version of Warhammer fantasy with the new "Bretonnians". I bought in. Support was terrible for the game in the US (outside of urban centers), i pressed on, I loved the game. Eventually, GW decided to move to a new version of the game... and released a god awful fly-by-night set of temp. instructions which horribly inbalanced certain races (mine among them), and not a little. A LOT. They then said "dont worry, dont worry, we will fix this and release new and workable rulebook for many races-- including Bretonnians." they then annouced it would be just over 2 years before that rulebook would hit stores.

    ...this all is a little tangencial, but the point Im trying to make, is GW has long made clear, they dont care about what few fans they have left. They destoryed Warhammer fantasy to the point where most people dont even release there is a non-warhammer 40k. GW is a greedy company that cares nothing for their fans.

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