Yet Another Study Suggests File Sharers Are Frustrated Buyers
from the but-is-it-true? dept
Of course, even with that false hope, the industry still is confused. The response to the study from Australian Federation Against Copyright Theft was that the industry won't "compete" with unauthorized file sharing until it goes away:
"Movie industries obviously want to make their content available online, but they can't compete currently with a free alternative that's perpetrated through theft. Once there is a level playing field, I think you'll begin to see a lot more flexible, innovative business models."Talk about getting it backwards. The reason they have to compete is because file sharing is there. And, of course they can and do compete with free alternatives all the time, and have for ages. Saying you can't compete with free is a lie. Providers compete on things other than price all the time. In fact, saying you can't compete with free is a direct misunderstanding of what the survey appears to say: it's saying that consumers are more than will to pay for greater value, but the industry refuses to provide it. Saying you won't compete until the market changes in your favor is basically signing your own death warrant.