Using A Big Company C&D For Marketing

from the vote-daisy dept

Eric Goldman alerts us to an interesting response by Method Products, a small natural cleaning supply products company, after receiving a cease & desist letter from cleaning giant Clorox (pdf), demanding that Method stop using a daisy in its packaging on certain cleaning products because of Clorox's trademarks on "Green Works," including the use of a yellow flower, related to Green Works products. In response, Method set up, with a little poll asking people "who should own the daisy" with three options: Clorox, Mother Nature or Method. Nicely done.

Filed Under: c&d, marketing

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  1. identicon
    vyvyan, 30 Apr 2010 @ 12:52am

    We need reform. A big one!

    There should be some penalty for these frivolous trademark infringement threat. Like you made a wrong claim on trademark infringement using 'C&D' there goes your trademark for one year. It will be put in public use for one full year, after than you can use it if you want to. Same for copyright, you make a wrong claim and you're rights will be revoked for one year.

    At least in this case they will worry about losing the brand image they have tried to make in long time (if any!) and getting lost in oblivion rather than just using legal muscle power to threaten small companies.

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