Using A Big Company C&D For Marketing

from the vote-daisy dept

Eric Goldman alerts us to an interesting response by Method Products, a small natural cleaning supply products company, after receiving a cease & desist letter from cleaning giant Clorox (pdf), demanding that Method stop using a daisy in its packaging on certain cleaning products because of Clorox's trademarks on "Green Works," including the use of a yellow flower, related to Green Works products. In response, Method set up VoteDaisy.com, with a little poll asking people "who should own the daisy" with three options: Clorox, Mother Nature or Method. Nicely done.

Filed Under: c&d, marketing


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  1. icon
    Brendan (profile), 30 Apr 2010 @ 9:12pm

    There's more to this case...

    Andrew Fraser, the CEO of Method who is addressed in the C&D, used to work for Clorox. He took over as President & GM of Clorox Canada (transplanted from Oakland head office) and left after the company performed poorly year after year.

    So, there's probably some bad blood here, on the part of Clorox.

    For reference: http://www.linkedin.com/pub/drew-fraser/a/938/3a7

    That said, all the stuff about Method turning this into great publicity for themselves is still true.

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