Using A Big Company C&D For Marketing

from the vote-daisy dept

Eric Goldman alerts us to an interesting response by Method Products, a small natural cleaning supply products company, after receiving a cease & desist letter from cleaning giant Clorox (pdf), demanding that Method stop using a daisy in its packaging on certain cleaning products because of Clorox's trademarks on "Green Works," including the use of a yellow flower, related to Green Works products. In response, Method set up VoteDaisy.com, with a little poll asking people "who should own the daisy" with three options: Clorox, Mother Nature or Method. Nicely done.

Filed Under: c&d, marketing


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  1. icon
    Allen Harkleroad (profile), 30 Apr 2010 @ 10:58am

    Using their own "weapons" against them

    I love it. Publicizing companies sleaziness is a great thing. If publicized enough they think twice the next time they pull such questionable practices. Good going!

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