Using A Big Company C&D For Marketing

from the vote-daisy dept

Eric Goldman alerts us to an interesting response by Method Products, a small natural cleaning supply products company, after receiving a cease & desist letter from cleaning giant Clorox (pdf), demanding that Method stop using a daisy in its packaging on certain cleaning products because of Clorox's trademarks on "Green Works," including the use of a yellow flower, related to Green Works products. In response, Method set up VoteDaisy.com, with a little poll asking people "who should own the daisy" with three options: Clorox, Mother Nature or Method. Nicely done.

Filed Under: c&d, marketing


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  1. identicon
    Anonymous Coward, 30 Apr 2010 @ 6:26am

    lettter to Clorox

    Dear Clorox,

    Thank you for alerting me to the Method Products Company. Without your efforts I would never have known of them. Your efforts are appreciated and I just what to say that your marketing er legal er advertising department - whatever you're calling it these days, is top notch.

    Thanks,
    A new Method Products customer

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