Using A Big Company C&D For Marketing

from the vote-daisy dept

Eric Goldman alerts us to an interesting response by Method Products, a small natural cleaning supply products company, after receiving a cease & desist letter from cleaning giant Clorox (pdf), demanding that Method stop using a daisy in its packaging on certain cleaning products because of Clorox's trademarks on "Green Works," including the use of a yellow flower, related to Green Works products. In response, Method set up VoteDaisy.com, with a little poll asking people "who should own the daisy" with three options: Clorox, Mother Nature or Method. Nicely done.

Filed Under: c&d, marketing


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  1. icon
    imbrucy (profile), 30 Apr 2010 @ 6:03am

    Re: We need reform. A big one!

    The problem is that trademark is not meant to benefit companies. It was designed as consumer protection, and to keep people from copying others brands.

    Unfortunately, it has gotten perverted as to be more power for the corporations just like the rest of IP law.

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