Using A Big Company C&D For Marketing

from the vote-daisy dept

Eric Goldman alerts us to an interesting response by Method Products, a small natural cleaning supply products company, after receiving a cease & desist letter from cleaning giant Clorox (pdf), demanding that Method stop using a daisy in its packaging on certain cleaning products because of Clorox's trademarks on "Green Works," including the use of a yellow flower, related to Green Works products. In response, Method set up VoteDaisy.com, with a little poll asking people "who should own the daisy" with three options: Clorox, Mother Nature or Method. Nicely done.

Filed Under: c&d, marketing


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  1. identicon
    Michael, 30 Apr 2010 @ 5:03am

    Method Cleaners

    I have been using the Method products for awhile now. They are a bit expensive, but work really well - they also smell really nice.

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