Avatar Blu-Ray Customers Not Enjoying Their DRM-Crippled Discs

from the annoying-your-customers-doesn't-stop-piracy dept

The film studios apparently should have spent as much time making sure their DVD new release DRM actually works with popular Blu-Ray players as they did on their new 28 day new release delay scheme. Avatar, which of course Netflix and Redbox users now won't be able to rent for a month, was released on DVD last Friday. While the title's hype and box office success easily translated to disc sales records, AdamR writes in to note that some customers were rewarded for their purchase by finding out the disc wouldn't play on many Blu-Ray players. While some users are able to fix the problem if they can manage to download new firmware that plays nice with the new Avatar DRM, new firmware for players like the Samsung BD-UP5000 doesn't (and may not ever) exist. It's almost as if the studios are trying to perfect the art of annoyance when it comes to Blu-Ray -- something that has helped contribute to the platform's less-than-anticipated adoption rates. While DVDs have always been loaded with unskippable crap (that ironically pirates don't have to deal with) newer Blu-Ray DVDs seem to enjoy taking this to an entirely new level -- with even more unskippable previews, promotions and warnings downloaded to your player via broadband.  Somehow the studios continue to believe that layers of seemingly-endless annoyances (DRM, delaying new releases, unskippable "features" -- none of which pirates experience) are actually going to help keep piracy at bay and physical media relevant forever.


Filed Under: avatar, blu-ray, drm

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  1. identicon
    Freedom, 27 Apr 2010 @ 10:26am

    Apple and BluRay...

    I love to hate Apple, but this got me thinking about how Apple has refused to put BluRay in their PCs (yes, PCs!). I first I thought it was just licensing (Apple being cheap), but now I'm realizing it is about consumer experience and if there isn't one thing that Apple does do well is try to ensure the consumer has the best experience possible.

    When you constantly have to update your player and potentially BluRay Drive (on PCs) as well with firmware updates just to get movies to play - what a hassle. The fact that a consumer even has to worry about these updates each time a new release comes out is a joke.

    Life isn't supposed to be this hard guys - I'm buying a legit product - it should just work on licensed sanctioned players - period. Anyone that buys a BR disk is part of the problem and voting to continue the system.

    If you let someone walk over you, it isn't too long before they own you. Selling you values for some 1080p goodness just seems a bit shortsighted to me.

    For what its worth, I stopped by both DVDs and BRs after buying a few and getting stuck in preview hell where my family had to literally wait for 20 minutes before we could watch the main movie. I'll be damn if I'm going to pay $15 to $40 (or more) for a disk that I'll watch once on average and have to waste 10 to 20 minutes of my life and have that choice taken away from me. If I pay that sort of money, I expect to get a restriction free copy. What's next - me having to pay the MPAA to tie me to a chair, use an eye speculum and force me to watch the ads as well?


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