Avatar Blu-Ray Customers Not Enjoying Their DRM-Crippled Discs

from the annoying-your-customers-doesn't-stop-piracy dept

The film studios apparently should have spent as much time making sure their DVD new release DRM actually works with popular Blu-Ray players as they did on their new 28 day new release delay scheme. Avatar, which of course Netflix and Redbox users now won't be able to rent for a month, was released on DVD last Friday. While the title's hype and box office success easily translated to disc sales records, AdamR writes in to note that some customers were rewarded for their purchase by finding out the disc wouldn't play on many Blu-Ray players. While some users are able to fix the problem if they can manage to download new firmware that plays nice with the new Avatar DRM, new firmware for players like the Samsung BD-UP5000 doesn't (and may not ever) exist. It's almost as if the studios are trying to perfect the art of annoyance when it comes to Blu-Ray -- something that has helped contribute to the platform's less-than-anticipated adoption rates. While DVDs have always been loaded with unskippable crap (that ironically pirates don't have to deal with) newer Blu-Ray DVDs seem to enjoy taking this to an entirely new level -- with even more unskippable previews, promotions and warnings downloaded to your player via broadband.  Somehow the studios continue to believe that layers of seemingly-endless annoyances (DRM, delaying new releases, unskippable "features" -- none of which pirates experience) are actually going to help keep piracy at bay and physical media relevant forever.

 

Filed Under: avatar, blu-ray, drm


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 27 Apr 2010 @ 7:40am

    Re: Just a couple of thoughts...

    Because you feel that "It's a losing battle against DRM on movies," should those that are knowledgable about the issue merely sit back and accept it? I completely disagree with your view.

    Because the average consumer in uneducated in this regard, we need to continue the fight against DRM and work to educate the public. It angers me when I play one of my DVDs (Blu-ray or old school) and get the stupid FBI warning about piracy. I bought the damn DVD, so I'm not a pirate! Besides, as I am Canadian, the FBI are an irrelivant entity, but that's beside the point.

    If the government used drugs in our water supply to maintain control of the public, but the vast majority of the public were "the least educated in this regard," those that were educated have a moral duty to spread the word. At least I would hope that some would do so. This issue is not quite at the same level, but my point is clear. Just because the majority are unaware of the issue is not reason for the rest to be lemmings.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Show Now: Takedown
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.