Avatar Blu-Ray Customers Not Enjoying Their DRM-Crippled Discs

from the annoying-your-customers-doesn't-stop-piracy dept

The film studios apparently should have spent as much time making sure their DVD new release DRM actually works with popular Blu-Ray players as they did on their new 28 day new release delay scheme. Avatar, which of course Netflix and Redbox users now won't be able to rent for a month, was released on DVD last Friday. While the title's hype and box office success easily translated to disc sales records, AdamR writes in to note that some customers were rewarded for their purchase by finding out the disc wouldn't play on many Blu-Ray players. While some users are able to fix the problem if they can manage to download new firmware that plays nice with the new Avatar DRM, new firmware for players like the Samsung BD-UP5000 doesn't (and may not ever) exist. It's almost as if the studios are trying to perfect the art of annoyance when it comes to Blu-Ray -- something that has helped contribute to the platform's less-than-anticipated adoption rates. While DVDs have always been loaded with unskippable crap (that ironically pirates don't have to deal with) newer Blu-Ray DVDs seem to enjoy taking this to an entirely new level -- with even more unskippable previews, promotions and warnings downloaded to your player via broadband.  Somehow the studios continue to believe that layers of seemingly-endless annoyances (DRM, delaying new releases, unskippable "features" -- none of which pirates experience) are actually going to help keep piracy at bay and physical media relevant forever.


Filed Under: avatar, blu-ray, drm

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  1. identicon
    AJ, 27 Apr 2010 @ 4:34am

    They will never learn....

    Why in the world would anyone want to buy their DRM encrusted POS disk that you can't skip the previews on and it won't work in some players? I can think of a few other reasons why you wouldn't want to buy the disk, but the above is at the top of the list. How can they really expect the people forking over the money to stop downloading when they release this crap?

    If the AA's want to win the war against pirates, the AA's need to loose their war against the consumers.

    Look at the options! Buy a drm infected Blue Ray that may or may not work on your player, can be scratched / broken / lost, can only be played in certian regions, you can't skip the previews, and calls you a thief when you play the damn thing even after you buy it.

    Or download it in hours, play it on what you want, when you want, where you want, and never have to worry about a scratched/missing disk....

    Give the people what they want, and torrents will vanish. They only exist because of a need, remove the need and everyone wins....

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