Avatar Blu-Ray Customers Not Enjoying Their DRM-Crippled Discs

from the annoying-your-customers-doesn't-stop-piracy dept

The film studios apparently should have spent as much time making sure their DVD new release DRM actually works with popular Blu-Ray players as they did on their new 28 day new release delay scheme. Avatar, which of course Netflix and Redbox users now won't be able to rent for a month, was released on DVD last Friday. While the title's hype and box office success easily translated to disc sales records, AdamR writes in to note that some customers were rewarded for their purchase by finding out the disc wouldn't play on many Blu-Ray players. While some users are able to fix the problem if they can manage to download new firmware that plays nice with the new Avatar DRM, new firmware for players like the Samsung BD-UP5000 doesn't (and may not ever) exist. It's almost as if the studios are trying to perfect the art of annoyance when it comes to Blu-Ray -- something that has helped contribute to the platform's less-than-anticipated adoption rates. While DVDs have always been loaded with unskippable crap (that ironically pirates don't have to deal with) newer Blu-Ray DVDs seem to enjoy taking this to an entirely new level -- with even more unskippable previews, promotions and warnings downloaded to your player via broadband.  Somehow the studios continue to believe that layers of seemingly-endless annoyances (DRM, delaying new releases, unskippable "features" -- none of which pirates experience) are actually going to help keep piracy at bay and physical media relevant forever.

 

Filed Under: avatar, blu-ray, drm


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  1. icon
    dweeb (profile), 27 Apr 2010 @ 5:21pm

    The only real difference I can tell between blu-ray and dvd is the sound. Most blu-ray has some form of a DTS sound. Most dvd’s have 5.1. I have several dvd’s with DTS sound and with an up scaling dvd player, there really is no difference between the two formats. Not one person I have tested can tell the difference between the two.

    Sharp 40” LED TV
    Panasonic upscale DVD player
    Yamaha DTS capable receiver
    Sharp Blu Ray

    If I bought a movie\album on VHS\cassette format, do I still own the rights to that song\movie? Does the purchase carry my ownership through all format changes?
    I think it does.

    Oh, and I’m waiting for a firmware update for my Sharp Blu Ray.

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