Avatar Blu-Ray Customers Not Enjoying Their DRM-Crippled Discs

from the annoying-your-customers-doesn't-stop-piracy dept

The film studios apparently should have spent as much time making sure their DVD new release DRM actually works with popular Blu-Ray players as they did on their new 28 day new release delay scheme. Avatar, which of course Netflix and Redbox users now won't be able to rent for a month, was released on DVD last Friday. While the title's hype and box office success easily translated to disc sales records, AdamR writes in to note that some customers were rewarded for their purchase by finding out the disc wouldn't play on many Blu-Ray players. While some users are able to fix the problem if they can manage to download new firmware that plays nice with the new Avatar DRM, new firmware for players like the Samsung BD-UP5000 doesn't (and may not ever) exist. It's almost as if the studios are trying to perfect the art of annoyance when it comes to Blu-Ray -- something that has helped contribute to the platform's less-than-anticipated adoption rates. While DVDs have always been loaded with unskippable crap (that ironically pirates don't have to deal with) newer Blu-Ray DVDs seem to enjoy taking this to an entirely new level -- with even more unskippable previews, promotions and warnings downloaded to your player via broadband.  Somehow the studios continue to believe that layers of seemingly-endless annoyances (DRM, delaying new releases, unskippable "features" -- none of which pirates experience) are actually going to help keep piracy at bay and physical media relevant forever.

 

Filed Under: avatar, blu-ray, drm


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  1. identicon
    Del Boy, 27 Apr 2010 @ 2:18am

    Blueray or Pirate bay?

    I have no problem forking out £14.99 for Avatar on Blueray.

    .....but if it means that I have to endure 5 or 10 mins of rubbish before the main feature EVERYTIME I want to watch it then no-thanks.
    As a consumer I am fed up with paying for something just to have advertising stuffed down my throat... Its like paying for Sky & still having to endure the frequent & long ad breaks (So long now I frequently forget what program I am actually watching).
    Whats the next ploy having unskippable ad breaks every 15 mins on the dvd's & bluerays.
    Its going too far, and encourages pirate advert free viewing. More fools them.

    BBC has 4 high quality tv channels & numerous radio stations all for £11 per month: AND NO ADVERTS. Best value by far.

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