Avatar Blu-Ray Customers Not Enjoying Their DRM-Crippled Discs

from the annoying-your-customers-doesn't-stop-piracy dept

The film studios apparently should have spent as much time making sure their DVD new release DRM actually works with popular Blu-Ray players as they did on their new 28 day new release delay scheme. Avatar, which of course Netflix and Redbox users now won't be able to rent for a month, was released on DVD last Friday. While the title's hype and box office success easily translated to disc sales records, AdamR writes in to note that some customers were rewarded for their purchase by finding out the disc wouldn't play on many Blu-Ray players. While some users are able to fix the problem if they can manage to download new firmware that plays nice with the new Avatar DRM, new firmware for players like the Samsung BD-UP5000 doesn't (and may not ever) exist. It's almost as if the studios are trying to perfect the art of annoyance when it comes to Blu-Ray -- something that has helped contribute to the platform's less-than-anticipated adoption rates. While DVDs have always been loaded with unskippable crap (that ironically pirates don't have to deal with) newer Blu-Ray DVDs seem to enjoy taking this to an entirely new level -- with even more unskippable previews, promotions and warnings downloaded to your player via broadband.  Somehow the studios continue to believe that layers of seemingly-endless annoyances (DRM, delaying new releases, unskippable "features" -- none of which pirates experience) are actually going to help keep piracy at bay and physical media relevant forever.


Filed Under: avatar, blu-ray, drm

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  1. identicon
    BigKeithO, 27 Apr 2010 @ 12:44pm

    Re: Re: Re: Re: Blu-Death-Ray

    OR you just want to believe that Blu-ray is so fantastic that it will BLOW EVERYONE AWAY!! Yes the picture is a little sharper, sure, but it isn't mind blowing. How exactly do you measure "an order of magnitude" by the way? To me it is slightly better than DVD, nothing to write home about and not worth the premium in my books.

    And please don't patronize me Mr. A/V God. I understand how to hookup components and fiddle with settings on a TV thank you very much. Just because I don't see what the big deal is with the hype behind Blu-ray doesn't mean I'm a noob.

    55" set, couch is 12' away. We are close enough. What I don't understand is why Blu-ray fan boys can't come to terms with the fact that not all people worship the format. It looks pretty good, let's leave it at that.

    Oh, I "wasted all that money" on equipment so I could watch movies in 3D at home. It's pretty cool actually, too bad the glasses are so expensive. Really I could care less about Blu-ray other than that is the only format for 3D movie viewing at the moment. I don't consider it a "waste" just because the picture quality doesn't wow me as much as it does you. I can still view movies in 3D and believe it or not there is additional content I view other than Blu-ray. Crazy I know, but I also watch TV and play games on the setup. What a waste of money...

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