Blizzard Sells $2 Million In Virtual Livestock In Four Hours
from the celestial-bubbles dept
This sale sparked off a bit of a debate amongst the WoW community, who argue that being able to "buy your way" through the game destroys the game in favor of profit. It will be interesting to see if this sentiment grows enough to warrant a Blizzard response -- like we saw in the case of Dungeons & Dragons Online, who removed some recent changes because of overwhelming negative feedback. That said, even if the complaints remain at a dull roar, a glut of Celestial Steeds roaming the plains of Azeroth would wreak havoc on its street value. After all, even though the world is virtual, many of the same laws of economics that affect the real world also apply. Blizzard likely understands these economic concepts will and will undoubtedly stop selling the Celestial Steed at some point to maintain an artificial scarcity.
That said, the only reason such artificial scarcity works in WoW is because Blizzard has absolute control over the economy. Those that think that Blizzard's success automatically means that people will pay for infinite goods in the real world will find that it is a bad comparison to make. So, if you want to sell imaginary, flying horses, then it's best to build a virtual world over which you have total control, in which those horses have some sort of value -- but that's not trivial.