Escapist Website Mass Bans (Then Unbans And Guilts) Users Who Mention Adblock

from the building-community-and-value-through-uppercuts dept

Chodelord writes in to note that the Escapist website recently decided it would be a good idea to ban users from  their forums simply for mentioning Adblock. The thread in question started after a user complained that an add for Time Warner Cable was slowing down his computer. Apparently, users who responded to the poster by suggesting the user "get Firefox and AdBlock" found themselves banned from the forums. Users didn't even need to admit they even used AdBlock to get banned -- they simply had to recommend it as a solution to a seemingly-annoying ad. Looking at the forums recently amended posting guidelines does confirm that the folks at the Escapist believe that giving browsing preference advice is a "non forgivable" offense:

Do not confess, teach, admit to, or promote ad-blocking software that will allow users to block the ads of this site.
Indeed. Users quickly (and justly) started complaining about the fact that friends they'd had for years were suddenly being bashed over the head with the ban hammer simply for mentioning an incredibly popular and legal application. After a lot of complaints, the Escapist ultimately wound up unbanning the users according to a forum post, and instead just settled on trying to make the community feel really guilty:
I truely hope that everyone that reads this will consider turning off their ad-blocker for this site. If we have offended you or you don't deem this site to be worthy (and would like to have it shut down instead), do what you will, but don't pretend to be surprised if the site dies.

While it's nice that the Escapist listened to their community, saw reason, and backed away from their ridiculous decision, that doesn't make the decision any less ridiculous (and while they reversed course, the posting guidelines remain unchanged). It also doesn't justify telling your readers that they're responsible for the failure of your business model should users decide to block annoying ads. As Ars Technica recently found out, mandating what your users can and can't do with their own browsers doesn't exactly foster adoration within your community to begin with, but subsequently telling those users they should take a hike if they don't like your position (or in this case even mention ad blockers) isn't particularly endearing, either.

As we've mentioned previously in great detail, if you've got ads on your website that are annoying your users, that is your fault -- not your users' fault. The failure of your business model is also your problem, not theirs. It's up to you to develop a new model that doesn't involve your users being annoyed. Meanwhile, telling your users (essentially) that they're worthless if they don't directly generate ad revenue is misguided. Site visitors bring value to your website in other ways -- whether they block your advertisements or not -- through conversation, participation and links to your content. Of course none of that will happen if you treat them like escaped felons for simply discussing their browser plugins.

Filed Under: adblocking, community, escapist


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  1. identicon
    Anonymous Coward, 21 Apr 2010 @ 5:15pm

    Who cares...

    Honestly, I think 90% of you are retarded. From what I gather, they are banning people from their forums for mentioning how to block ads on their site. That is their right as it is THEIR forums, especially since they even mentioning it in their forum guidelines. They aren't forcing anyone to view the ads. That's impossible for them to do. They are simply stating that you will be banned for mentioning how to avoid them. Plus, you are using THEIR service, so you must abide by their rules. Point. Blank. Period. It's not about fairness. It's about the terms of service. If you want to complain that you won't let a website tell you what to do, then don't go there. They aren't banning people for using adblockers. They have no way of knowing that you are even using one unless you open your stupid ass mouth and mention it. They are just banning people from teaching other fucktards how to block the ads using their forum as the means of communication. And further more, if half of the retards just took 5 minutes and search Google for how to block ads, there wouldn't even be this stupid predicament. They deserve to be banned.

    It would be like having a groups of kids hanging out in a Target food court teaching other kids how to secretly remove security tags from their products. How do you think Target would handle that situation? They would kick the kids out of the store. The same situation applies here. You break our rules, we remove you from our establishment.

    Also, for all of you idiots who've talked about a bad business model, you obviously have no experience with online business. Maybe the advertising they use isn't the best and their web design could use some restructuring, but the business model is far from bad. How many of you fucktards forget about Google, the now largest online entity in the world. It's entire business model started in online advertising. That is where they still, to this day, make the most revenue from. How about Facebook? I could go on, and on...

    If you are all so adamant about it, why don't you get off your lazy asses and do something about it? Why don't you spend the time creating a replica of the site without ads? Let's see you do that, and then see how long the site lasts. No, you'd rather troll the ends of the internet, bitching and moaning like the selfish pricks that you are.

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