by Mike Masnick

Filed Under:
paywalls, rupert murdoch

As Murdoch Puts Times Online Behind A Paywall, Competitors Happily Plan To Stay Free

from the good-luck,-rupert dept

As Rupert Murdoch is getting ready to put paywalls on two of his UK publications, The Times of London and The Sunday Times, his competitors are remaining adamantly free online. The Guardian, for example, has been a loud and proud supporter of free content, and now the Daily Mail Online is standing by its free online site by noting:
"A pay-wall MIGHT make a little money -- we will make a lot."
The management of the paper explained that people don't pay for news -- they've paid for the convenience of paper, but that online news will likely remain free -- and that they're big enough to make advertising pay well. In fact, it seems likely that if Murdoch locks up his content behind a paywall, that will only drive more readers to sites like The Daily Mail and The Guardian and boost their ad revenue...

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  1. icon
    senshikaze (profile), 28 Apr 2010 @ 6:25am

    Re: Re: Re: Re: Re: Re:

    not completly true. my eyeballs don't count because i block all ads. BUT he has made money off me directly. I bought the Approaching Infinity book and a t-shirt during the big CFW push. I would much rather pay for something worth it than have to sit through ads (and frankly, some of the ads on this site are pretty annoying, last time I looked) or pay for content.

    and i think your analogy is kinda off. techdirt makes all money from ads, but 700,000 ad viewers being lost from newsday are just freeloaders? huh?

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