OK Go Chats With Planet Money About The Music Business
from the here-we-go-again dept
That said, OK Go left EMI amicably, and Kulash is quite appreciative of the music labels. He calls them "risk aggregators" and commends them for funding the initial monetary investment necessary to get his band off the ground. However, with the costs of music production plummeting in recent years, the days of needing huge advances just to cut an album are numbered. Couple this fact with innovative funding models, like what Jill Sobule and Ellis Paul have been doing, and then the opportunity for new bands to find success looks bright. Kulash recognizes this opportunity for new bands to find new paths to success:
There's no known way from point A to point C or D or F anymore. ... There's all sorts of room for people to try new ideas and try innovative things. If people make cool stuff, and people are savvy in the way they deal with their cool stuff, I have no doubt that young bands will continue to rise to the topThe important takeaway here is that the new models of success may yet be discovered. Innovation by savvy people is still paramount. So, to succeed, the music industry needs to cultivate the entrepreneurial spirit and get out of the way of artists, instead of acting as a restrictive gatekeeper.