If FreeCreditReport.com Doesn't Even Offer A Free Credit Report... Is That Truth In Advertising?
from the just-wondering dept
Of course, the reason why Experian is charging that dollar seems even more misleading than its old advertising program:
The new F.T.C. rules went into effect on April 2, and they required sites to include a prominent notice across the top of each Web page that mentioned free reports declaring that the only authorized source under federal law for such reports is annualcreditreport.com.Yes, you read that right. It's trying to make the FTC look bad for requiring the company to actually be honest... and, in doing so, is pretending that this means it no longer has to be honest. An Experian spokesperson explained it this way:
Rather than include such disclosures, Experian added the $1 charge, saying that "due to federally imposed restrictions, it is no longer feasible for us to provide you" with a free credit report. And now that the report costs $1, the new F.T.C. rule would presumably no longer apply.
The offer for the $1 report is very clear and in compliance with the F.T.C.'s rule," she said in an e-mail reply to questions. "There is no express or implied offer on our site for a free report."Other than the domain, you mean?