North Face Decides South Butt Lawsuit Is Not Worth Exploring

from the that's-where-they-stop-exploring dept

The lawsuit between North Face and South Butt sure was entertaining (especially the filings by South Butt's lawyer). However, with the North Face getting some pretty bad publicity over its tactics, which seemed to focus more on embarrassing the founder of the South Butt and his father, it looks like the North Face has realized this was one lawsuit not worth exploring.

Late Friday, the two sides settled -- and while the terms of the settlement appear to be under wraps, there's no indication that the South Butt is going away any time soon:
The most recent post on South Butt's Facebook page, meawhile, states that founder Jimmy Winkelmann, a freshman biomedical engineering student at the University of Missouri, was "partying hard in Panama City with South Butt." Watkins said the settlement did not prevent his client from handing out merchandise while in Florida on spring break.

"Jimmy was down in Panama City having a great deal of fun, enjoying a number of young ladies who enjoyed themselves donning and sporting South Butt wear," Watkins says. "He immediately returned to Panama City to give away many more T-shirts."
Just imagine how much better things would have worked out if the North Face hadn't lawyered up over this, but had simply talked to the South Butt guys and worked out a friendly deal in the first place?

Filed Under: lawsuits, streisand effect, trademark
Companies: north face, south butt


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  1. identicon
    guy, 8 May 2010 @ 9:32am

    lawyered up???

    North Face did offer to help winklemann sell his crap legally, he refused. winklemann's daddy is wealthy scumbag. Watkins is personal friends with james winklemann this whole scam has 99% of you people thinking little jimmy winklmann is a victim of corporate smashing of the little man. Little jimmy winklemann is obviously the frontman for someone else aiming to get north face bad publicity. You all fell for it suckers. this wont affect north face, people who buy their stuff buy because no one else makes quality stuff like them.This whole reminds me of the little punk being allowed to push the big dog around until the big dog snaps back or some hollywood has been releasing a sex tape.

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