North Face Decides South Butt Lawsuit Is Not Worth Exploring

from the that's-where-they-stop-exploring dept

The lawsuit between North Face and South Butt sure was entertaining (especially the filings by South Butt's lawyer). However, with the North Face getting some pretty bad publicity over its tactics, which seemed to focus more on embarrassing the founder of the South Butt and his father, it looks like the North Face has realized this was one lawsuit not worth exploring.

Late Friday, the two sides settled -- and while the terms of the settlement appear to be under wraps, there's no indication that the South Butt is going away any time soon:
The most recent post on South Butt's Facebook page, meawhile, states that founder Jimmy Winkelmann, a freshman biomedical engineering student at the University of Missouri, was "partying hard in Panama City with South Butt." Watkins said the settlement did not prevent his client from handing out merchandise while in Florida on spring break.

"Jimmy was down in Panama City having a great deal of fun, enjoying a number of young ladies who enjoyed themselves donning and sporting South Butt wear," Watkins says. "He immediately returned to Panama City to give away many more T-shirts."
Just imagine how much better things would have worked out if the North Face hadn't lawyered up over this, but had simply talked to the South Butt guys and worked out a friendly deal in the first place?

Filed Under: lawsuits, streisand effect, trademark
Companies: north face, south butt


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  1. identicon
    ragman/ co inventor of polarfleece, 6 Apr 2010 @ 9:52am

    what to do going forward... the lesson to think about..

    Today, some 90 years since tee shirts were invented the tee shirt is the most popular political tool on the planet.
    Sweatshirts are now 80 years old and hardly ever used for sweating as they were first intended to be used.
    Fleece, while invented to be used as an outdoor sweater now almost 30 years later has become the corporate icon of marketing business brands.
    No matter what trademark or saying is presented in what is clearly marketing these iconic designs, the fact that this got into a shameless fight of lawyers poking out people and their businesses, suggests that both sides need to get real about how much it costs to be in business, pay fair wages to employees and do something worthwhile for the economy of America.
    Nothing can do that better in todays world than a message on a tee shirt.
    At least that is what the world has decided to do with tee shirts at this time in our evolution of wearing clothing and having a voice of choice.
    If Jimmy wants to stay in the clothing business his path challenges far more than a parody of words.
    If North Face wants to be a world leader in exploring it is time to explore new ways of keeping you outdoors while the environment lives a sustainable way of life.
    Stop exploring political clothing...
    Hopefully the lesson learned will green up the planet not a bank account in a lawyers check book.

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