North Face Decides South Butt Lawsuit Is Not Worth Exploring

from the that's-where-they-stop-exploring dept

The lawsuit between North Face and South Butt sure was entertaining (especially the filings by South Butt's lawyer). However, with the North Face getting some pretty bad publicity over its tactics, which seemed to focus more on embarrassing the founder of the South Butt and his father, it looks like the North Face has realized this was one lawsuit not worth exploring.

Late Friday, the two sides settled -- and while the terms of the settlement appear to be under wraps, there's no indication that the South Butt is going away any time soon:
The most recent post on South Butt's Facebook page, meawhile, states that founder Jimmy Winkelmann, a freshman biomedical engineering student at the University of Missouri, was "partying hard in Panama City with South Butt." Watkins said the settlement did not prevent his client from handing out merchandise while in Florida on spring break.

"Jimmy was down in Panama City having a great deal of fun, enjoying a number of young ladies who enjoyed themselves donning and sporting South Butt wear," Watkins says. "He immediately returned to Panama City to give away many more T-shirts."
Just imagine how much better things would have worked out if the North Face hadn't lawyered up over this, but had simply talked to the South Butt guys and worked out a friendly deal in the first place?

Filed Under: lawsuits, streisand effect, trademark
Companies: north face, south butt

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  1. icon
    Mike Masnick (profile), 5 Apr 2010 @ 11:27am

    Re: Does anybody think before they type?

    Ok, first off, blaming Lawyers? They are just doing the job that they chose to build a career off of, lay off 'em.

    If they make a decision that harms a business, does that not make them fair game? Just curious. Or are we not allowed to criticize anyone "just doing their job"? Please explain, since you seem to know the rules.

    And are we really all for this Winkelman because he is the small business young entrepreneur and North Face is a large billon dollar company?

    Now, we're "all for" Winkelman because what TNF did made little sense from either a legal or business standpoint.

    The little bastard stole a logo and created a very funny play on words, and should be rewarded lightly.

    He stole nothing.

    If you worked for North Face you would be furious.

    Being furious is not a reason for a misguided lawsuit. In fact, if you file lawsuits because you are furious, you will quickly find yourself in trouble. Which is what happened to the North Face.

    Stop picking sides

    Ah, yes. "Don't have an opinion!" Very convincing.

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