North Face Decides South Butt Lawsuit Is Not Worth Exploring

from the that's-where-they-stop-exploring dept

The lawsuit between North Face and South Butt sure was entertaining (especially the filings by South Butt's lawyer). However, with the North Face getting some pretty bad publicity over its tactics, which seemed to focus more on embarrassing the founder of the South Butt and his father, it looks like the North Face has realized this was one lawsuit not worth exploring.

Late Friday, the two sides settled -- and while the terms of the settlement appear to be under wraps, there's no indication that the South Butt is going away any time soon:
The most recent post on South Butt's Facebook page, meawhile, states that founder Jimmy Winkelmann, a freshman biomedical engineering student at the University of Missouri, was "partying hard in Panama City with South Butt." Watkins said the settlement did not prevent his client from handing out merchandise while in Florida on spring break.

"Jimmy was down in Panama City having a great deal of fun, enjoying a number of young ladies who enjoyed themselves donning and sporting South Butt wear," Watkins says. "He immediately returned to Panama City to give away many more T-shirts."
Just imagine how much better things would have worked out if the North Face hadn't lawyered up over this, but had simply talked to the South Butt guys and worked out a friendly deal in the first place?

Filed Under: lawsuits, streisand effect, trademark
Companies: north face, south butt

Reader Comments

Subscribe: RSS

View by: Time | Thread

  1. identicon
    angry and society, 5 Apr 2010 @ 10:41am

    Re: Re: Does anybody think before they type?

    A perfect example of not thinking before the fingers pump out gibberish. You seem to keep saying the same old crap everyone is saying.... "should woulda could lawyer this lawyer that" I did not pick a side. Did you read something that said good for North Face? I simply stated a fact, you cannot steal a logo and change the name as a funny joke and expect it to be legal. It works if you are a producer of lots of those types of shirts, but where it gets wrong, is trying to make a shit ton of money off of an existing giant. Sort of the same idea when you get hired for a job and sign the confidentiality document that states you will not start your own company using ideas or clients from your current one.

    Say your a lawyer, your client is North Face. They pay you, you go to court. Since when does taking less money and deciding not to go to court make sense in a seemingly non-sense case. No one is getting hurt here, except some feelings. And well now, your self as your point you tried to make is a copy and past of the last 10 posts. GOOD ONE!

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Report this ad  |  Hide Techdirt ads
Recent Stories
Report this ad  |  Hide Techdirt ads


Email This

This feature is only available to registered users. Register or sign in to use it.