North Face Decides South Butt Lawsuit Is Not Worth Exploring

from the that's-where-they-stop-exploring dept

The lawsuit between North Face and South Butt sure was entertaining (especially the filings by South Butt's lawyer). However, with the North Face getting some pretty bad publicity over its tactics, which seemed to focus more on embarrassing the founder of the South Butt and his father, it looks like the North Face has realized this was one lawsuit not worth exploring.

Late Friday, the two sides settled -- and while the terms of the settlement appear to be under wraps, there's no indication that the South Butt is going away any time soon:
The most recent post on South Butt's Facebook page, meawhile, states that founder Jimmy Winkelmann, a freshman biomedical engineering student at the University of Missouri, was "partying hard in Panama City with South Butt." Watkins said the settlement did not prevent his client from handing out merchandise while in Florida on spring break.

"Jimmy was down in Panama City having a great deal of fun, enjoying a number of young ladies who enjoyed themselves donning and sporting South Butt wear," Watkins says. "He immediately returned to Panama City to give away many more T-shirts."
Just imagine how much better things would have worked out if the North Face hadn't lawyered up over this, but had simply talked to the South Butt guys and worked out a friendly deal in the first place?

Filed Under: lawsuits, streisand effect, trademark
Companies: north face, south butt


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  1. icon
    Mike Masnick (profile), 5 Apr 2010 @ 10:09am

    Re: Lawyers are not bad

    This dispute does a good job at demonstrating how valuable PR is to the public. Educated consumers (like those who purchase North face) will undoubtedly know about the south butt issue, and lawyers in the future will advise their client not to make the "north face mistake"

    I've been hearing that for years. And years. Just last year, we were told that lawyers finally understood this and wouldn't do things like this in the future:

    http://www.techdirt.com/articles/20090405/1832594397.shtml

    How did that work out?

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