North Face Decides South Butt Lawsuit Is Not Worth Exploring

from the that's-where-they-stop-exploring dept

The lawsuit between North Face and South Butt sure was entertaining (especially the filings by South Butt's lawyer). However, with the North Face getting some pretty bad publicity over its tactics, which seemed to focus more on embarrassing the founder of the South Butt and his father, it looks like the North Face has realized this was one lawsuit not worth exploring.

Late Friday, the two sides settled -- and while the terms of the settlement appear to be under wraps, there's no indication that the South Butt is going away any time soon:
The most recent post on South Butt's Facebook page, meawhile, states that founder Jimmy Winkelmann, a freshman biomedical engineering student at the University of Missouri, was "partying hard in Panama City with South Butt." Watkins said the settlement did not prevent his client from handing out merchandise while in Florida on spring break.

"Jimmy was down in Panama City having a great deal of fun, enjoying a number of young ladies who enjoyed themselves donning and sporting South Butt wear," Watkins says. "He immediately returned to Panama City to give away many more T-shirts."
Just imagine how much better things would have worked out if the North Face hadn't lawyered up over this, but had simply talked to the South Butt guys and worked out a friendly deal in the first place?

Filed Under: lawsuits, streisand effect, trademark
Companies: north face, south butt


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  1. identicon
    Anonymous Coward, 5 Apr 2010 @ 9:59am

    Re: Does anybody think before they type?

    Winkelman "should have had" whatever the hell he wanted, because the law is perfectly on his side.

    The lawyers "should have" advised their clients they were pursuing a fruitless endeavour that could only result in a non-existent competitor gaining more publicity.

    North face "should have" stopped being bullies right from the get-go, instead of thinking that massive pockets and heavy-handed legal tactics could squash everything they wanted.

    How about you stop picking sides, and actually pay attention to the law at hand?

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