by Mike Masnick

Filed Under:
australia, tourism

New Positioning From Tourism Australia: We Have Lawyers And No Sense Of Humor

from the well-that-makes-me-want-to-visit dept

Reader B Pickel alerts us to the news that Tourism Australia recently launched a new tourism advertising campaign to try to attract people to Australia, using the slogan, "There's nothing like Australia." This campaign was launched following the disastrous "So where the bloody hell are you" campaign. Seriously. Of course, minutes after announcing the new campaign, someone went out and registered the domain, and started posting spoof versions of the campaign.

Now, if Tourism Australia had a sense of humor, they'd laugh it off, or maybe embrace it in some way. Instead, they're sending out the lawyers:
TA is understood to have launched a legal hunt for the creator of the site, seeking for it to be taken down for using the logo from the campaign that is a registered trademark of TA.
Yes, and the message that sends to potential tourists? Go somewhere else where people actually have a sense of humor. Update: As noted in the comments, Tourism Australia has apparently come to its senses and decided not to pursue a legal strategy. But the fact that they even considered it is pretty telling...

Reader Comments

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  1. identicon
    NullOp, 2 Apr 2010 @ 2:26pm


    Dear Australia,

    Be thankful you're not connected to the rest of these idiots up her above the Equator!

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