New Positioning From Tourism Australia: We Have Lawyers And No Sense Of Humor
from the well-that-makes-me-want-to-visit dept
Now, if Tourism Australia had a sense of humor, they'd laugh it off, or maybe embrace it in some way. Instead, they're sending out the lawyers:
TA is understood to have launched a legal hunt for the creator of the site, seeking for it to be taken down for using the logo from the campaign that is a registered trademark of TA.Yes, and the message that sends to potential tourists? Go somewhere else where people actually have a sense of humor. Update: As noted in the comments, Tourism Australia has apparently come to its senses and decided not to pursue a legal strategy. But the fact that they even considered it is pretty telling...