by Mike Masnick
Wed, Mar 31st 2010 10:14pm
The Motion Picture Academy is notorious not just for its incredibly aggressive stance when it comes to copyright, but also to trademarks -- especially when it comes to the Academy Awards, better known as The Oscars. I've heard stories of them threatening/suing people for holding Oscars parties with mock Oscar statues. So it comes as little surprise to see the following story, sent in by Lawrence D'Oliveiro, that the Academy is threatening a small costume shop in New Zealand for daring to offer costumes that look like the Oscar statue. As if they don't have anything better to be focusing on? The Academy and misguided trademark lawyers will of course chime in and insist that they must do this or risk the statue becoming "generic" such that the trademark goes away, but it still seems like a bullying approach. Why not just work with the shop to offer a "licensed" version? It's not like having such costumes around the world causes any actual harm to The Oscars. In fact, it helps to promote them...
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